Let's put the "freedom" in freelancing
For this month’s savvy freelancing webinar, I’ll be interviewing Thursday Bram, freelance writer and blogger, about different strategies for marketing our freelance services.
Thursday is the author of “Market Your Freelance Writing in 31 Days” and “The Freelance Writer’s Guide to Passive Income.” She is also a regular contributor at FreelanceSwitch.com and blogs about the business of freelance writing at ThursdayBram.com.
The webinar will be on:
Tuesday, June 8, 2010
8:00 pm, EST
This is Day 21 of 31 Days to Start a Freelancing Business (or Make Yours a Better One). If you want to catch up, click here to read Day 1.
Yesterday, you drew up a marketing plan for your freelancing business. I hope you included networking as one of your marketing activities. If so, you’re going to start networking today.
Why Network?
Based on my personal experience, it’s easier and faster to find clients through networking than through other types of marketing activities. I stumbled upon it by accident, because nobody advised me to do it (unlike you -aren’t you blessed?). It was only after looking back on my freelancing career that I realized I found most of my early clients through an online forum I belonged in.
This is Day 20 of 31 Days to Start a Freelancing Business (or Make Yours a Better One). If you want to catch up, click here to read Day 1.
After working on your freelancing biz for the last 19 days, guess what? You’re ready to promote and market it! You’ve created your income and expense spreadsheets yesterday. Now time to start filling up the income column.
Today, you’re going to put together your marketing plan. If you’ve never created a marketing plan before, this task may seem daunting. You may not know where to start, how to begin. What the heck is a marketing plan anyway?
photo credit: gfpeck
One of the questions I ask clients when I’m creating a marketing plan or copy for them is, “What’s your product’s USP?” (In case you don’t know, USP stands for “unique selling proposition”)
What sets your product apart from your competitors? Why should customers buy from you and not the next competitor?
If you’re a freelancer, your service is a product. And to market your service effectively, you need a USP as well.