In this article, I’ll cover how to nurture your relationship so you become so invaluable to your client, he can’t live without you and wants to keep giving you work.
From the outset, you need to deeply understanding your client’s mindset and needs. When a client goes searching for a freelance writer, they’re not doing it because the idea spontaneously popped into their head. They’re doing it to address a very specific need. When you talk to your clients, you are selling your ability to understand those needs, deliver the solution and remove the problems.
Lets trace an example of a customer’s thought process:
“I need to hire a writer because I need more engaging content for my cat grooming site because I need to attract more visitors because I need to attract more sales because I want more revenue.”
You need to make sure you package your service and message to your client by addressing every stage in that thought process from the “I need to hire a writer” back to the “I want more revenue” stage.
The Best and Worst Ways to Respond to Your Client
Your client has just asked you, “Can you write me an article on top 10 cat foods?” How do you respond?