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LinkedIn and Lovin’ It is the latest offering of Rockable Press, an online publisher dedicated to freelancers.
In fact, LinkedIn and Lovin’ It * is the only LinkedIn resource I know of that’s written specifically for freelancers.
This post has my thoughts on this 80-page ebook.
The Big Picture
Social networks have become an essential part of marketing for freelancers. With growing numbers of companies and business owners using social networks, we can no longer ignore them. Even if your target clients are local to you, social media marketing may still prove to be an effective, inexpensive and even fun way to connect with prospects and get new clients.
LinkedIn and Lovin’ It is all about how freelancers can use LinkedIn to find clients. LinkedIn is perhaps more popularly known as the online hang-out of corporate types. It’s popular with those who are seeking EMPLOYMENT.
However, author Susan Johnston points out that LinkedIn is also an excellent place to find freelancing work. If you know how to use it. For example, I’d always suspected you could respond to job ads and turn an employment opportunity into freelance work. Johnston confirms my suspicion with a specific example.
Johnston takes you from the basics of setting up and populating your profile, to building your network. Then she moves on to the more crucial and involved task of maximizing your LinkedIn presence.
You’ll also learn how to use LinkedIn, not only to find clients, but also to do your job better. For example, LinkedIn is an excellent research tool.
- It’s written specifically for freelancers, so you can be assured there isn’t any fluff in this ebook.
- Whether you’re a beginner or intermediate user of LinkedIn, you’ll learn something.
- It’s short. You can finish reading it in minutes and start implementing what you’ve learned (in fact, I took a long time to go through the ebook because I would stop and do stuff with my LinkedIn profile.)
- It’s filled with screen captures, so you’ll know exactly what Johnston is talking about and how to do it yourself.
- You’ll read real-life stories of freelancers who actively use LinkedIn and have gotten results from it. Very inspiring!
- Very well written. It was a pleasure to read this ebook. And guess what? I didn’t see any typos 🙂
- When you buy the ebook, you’ll also get versions for your Kindle and other mobile devices. Rockable gets it!
- The problem with social networks is they’re changing all the time. So any tutorial on any social network is bound to become obsolete really fast. Unfortunately, Johnston doesn’t mention access to any updates. A website with updates would be good.
- It wasn’t easy for me to find some features Johnston mentions. Maybe I was speed reading too fast or not paying attention well enough. But perhaps a video here and there would help.
- Johnston makes a paid LinkedIn account too tempting.
The Bottom Line
For $17, this ebook is a no-brainer. Even though I’ve invested hundreds of dollars on LinkedIn courses, I still learned a thing or two (more, actually) from this ebook.