Want no-BS insights on building a highly profitable freelancing business?
✓ FREE 5 Day Course on Winning Top Paying Clients
✓ Q&A - Send In Your Questions, I Answer Them Here
✓ LIVE Webinars
✓ The Chance to Win a FREE Coaching Call
I guarantee 100% privacy. Your information will not be shared
Today’s post was written by my friend, long-time freelance writer Sharon McMillan. She writes about how you can become more valuable to your clients by anticipating what they want and providing it — even if you can’t or don’t want to do everything yourself.
One of the best questions you can ask yourself as an enterprising freelancer is: “What is it that I can offer that is in demand by my target market?”
This is an especially important question to ask if your sales are less than you would like.
It takes time and money to market your business and if you’re spending resources trying to reach a market for which there is lack-luster demand for your kind of service, you won’t be in business for long.
So be innovative when working to identify growth areas and potential in the marketplace and then tailor your business accordingly.
Innovation Is Key
For example, let’s say you’ve established yourself as a top sales page writer and you’ve got a number of online business owners as clients. But when you look at the marketplace and emerging trends, you see that more entrepreneurs are using video on their sales pages to sell their products.
To ensure that you stay competitive you might consider adding video strategies to your list of services. While you might not actually film the video you would plan out a script and visuals and add that to your copywriting package.
Essentially what you’re doing is positioning yourself as a service provider and consultant who always considers what’s in the best interest of the client. You’re looking ahead to determine what’s leading edge and what is proving to be effective in boosting sales and your reflecting that in your package of services.
How to Become More Valuable To Your Clients
What kind of value do you think your best client places on that kind of forward thinking and support in your relationship? If you’ve worked together for any length of time you probably understand their particular needs quite well and are able to give them what they want almost instinctively.
You’re likely extremely valuable to your best clients and there is great potential in that kind of relationship.
Given you’ve established a level of trust and satisfaction with your best clients, why not make yourself more indispensable and valuable by becoming more of a one-point contact for your client’s business needs?
For example, even though you’re a sales page writer, why couldn’t you also offer your client shopping cart and website/blog management services?
If You Can’t Do It All…
Now before you argue that’s not your field of interest or expertise, let me stop you with one word… “outsource.”
There are a number other independent contractors out on the marketplace called virtual assistants who provide a huge variety of administrative, technical and even copywriting services to businesses – especially online businesses.
Think about the possibilities that would open up to you should you decide to work with one of these virtual assistants to provide more services to your client. Now think about the sense of comfort and relief your client would have knowing that she could leverage your strong working relationship to address more needs within her business.
This is a true client focused solution to more income and control in your freelance business’ growth. A win-win situation all around!
You become an essential freelancer who delivers additional services to your client (via a virtual assistant). You then become a services manager for part of your business while continuing to provide the services that you are recognized for and enjoy.
Do You Work With VAs?
Have you ever thought about hiring with a virtual assistant yourself, in order to serve your clients better? If not, what’s keeping you from doing so? And if you have, how has your experience been so far?
Let us know your thoughts in the comments below.
Sharon McMillan has been a freelance writer and marketer for almost 20 years. She manages marketing strategies in the education sector and created Small Business Study to offer online educational resources and services geared specifically to the needs of individuals transitioning from the work-force to full-time self-employment.
Top photo credit: TheGiantVermin